If you're a UXer and you've never had a client, team member(s), or a businessperson suggest skipping user tests or questioning their necessity, it's only a matter of time until you encounter this frustrating experience.
If you've read my post titled "Why Prototype?" you may already have some compelling reasons to present when this situation arises. Let's quickly outline some concise responses to this question:
➤ Understanding whether people want our product or not helps us avoid investing time and money in a product that no one will use.
➤ Getting to know our users equips us with the tools to provide them with what they need, what is useful, and what they genuinely enjoy using.
➤ Users interact with the product in their real-life contexts, so they should be the ones testing it. Otherwise, we risk making misguided decisions based on our own biases.
➤ While we may be intimately familiar with the product, can we be 100% certain that someone unfamiliar with it can quickly grasp its purpose, learn how to use it, and engage with it?
➤ Addressing even the smallest user difficulties can significantly boost engagement, conversions, retention, and the number of product subscribers.
➤ Testing new features allows us to identify potential issues before implementing them directly in the product. What if the new feature proves unnecessary? What if people struggle to understand its purpose or how to use it? What a waste of time and money.
➤ Testing serves as a valuable means of validating our changes and labeling them as improvements. We can proudly say, "Look at these numbers! It was truly worthwhile!" This ensures we stay on the right path and we sleep peacefully at night.
➤ Early testing can uncover opportunities ahead of our competitors, fostering innovation.
🧠 (( It was a quick bite to instigate your curiosity, go further and research more about the subject! ))
Beijo,
Mila Monteiro
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