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Exploratory vs Evaluative Research
Understand how to select the appropriate research method for each phase of your project. I've already talked about the difference between...
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Attitudinal vs Behavioral Research Methods
These are two different classes of UX Research Methods. We need to consider the specific information we aim to gather from users in order...
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Quantitative vs Qualitative Research
Both types of research play essential roles in user experience design, but they have different methods and goals. We need to understand...